Every missed lead is your competitor’s payday.
Plinth answers the call, books the job, collects the payment, and earns the Google reviews that bring in the next lead.
For contractors and trades businesses, Plinth answers every lead — text, phone call, or web chat — in seconds, books the job, collects the payment, and helps the next homeowner find you with a website that books and a managed Google profile.
- Answers in seconds
- Calls, texts & web chat
- Nights, weekends & holidays
- Paid by card, straight to your account
Every channel, answered.
Press play on a real call — the AI answering a Plinth line and booking the job, start to finish. Then see the same thing by text and web chat.
Meet your customers where they are
Calls
Real recordingIncoming call · 9:47 p.m.
Answered on the second ring
Listen to a real call
0:00 / 1:39
A real recording of the AI answering the phone and booking a job on a Plinth line — press play to hear the whole call.
- Answers live, on the second ring — no voicemail
- Understands the problem in plain language
- Asks the right questions and books the visit
Texts
Example conversationWeb chat
Example conversationSummit Plumbing & Heating
Online — replies in seconds
The Assistant runs the conversation.You stay in control.
It’s your customer and your reputation, so you’re always in control. Every conversation is saved, the Assistant hands off the moment it’s unsure, and you can step in — or step back out — whenever you want.
Every word, saved
A full transcript of every text, call, and web chat lives in your dashboard — read any conversation start to finish, anytime.
It hands off when unsure
The instant it hits something it shouldn’t guess at, it flags the thread and texts your cell with a link straight to it — no dropped customers, no bad answers.
Take over in one tap
Jump into any thread and reply yourself — from your business number, with the full history in front of you — then hand it back to the Assistant when you’re done.
Who it’s for
Built for big-ticket home services
If one job is worth thousands, so is one missed call.
How it works
Four things, done well.
Plinth answers leads, books initial visits, collects payments and automates review requests. No setup project, no new software for your crew.
Week one
Stop losing the jobs you already get.
01 · Answer
Every call answered, day or night.
The first business to respond usually gets the job. Plinth picks up every call, text and web chat in seconds, in your business’s name.
- Calls, texts & web chat
- Nights, weekends & holidays
- Answers from your own services, hours and prices
- Hands the conversation to you the moment it’s unsure
Incoming call · 9:47 p.m.
Ringing…Answered on the second ring
Caller
Hi, I’ve got water coming through the ceiling upstairs.
Assistant
Sorry you’re dealing with that. Let’s get someone out to you. What’s the address?
02 · Book
The visit, booked while you’re on the job.
It collects what’s wrong, where and how urgent, checks your real calendar, and books the inspection. Your crew stays on the tools.
- Books against your real calendar
- Gets the details you’d have asked for
- Texts the customer a confirmation
- You can read every word, or take over in one tap
- Water heater’s leaking — can someone come out?
- Oh no — sorry you’re dealing with that! Tomorrow 10 AM or 2 PM for an estimate?
- 10 works
- Booked for 10 AM ✓ I’ll text you a calendar invite.
03 · Get paid
Paid without the chase.
Your customer gets a payment link and pays from their phone in a couple of taps. No chasing checks, no reading card numbers over the phone. The money lands in your own account.
- Card, Apple Pay or Google Pay
- A receipt texted to them, automatically
- Polite reminders until it’s paid
- Straight to your own account
Your invoice
$6,000
Tankless water heater install · Summit Plumbing & Heating
Pay from your phone in a couple of taps
Card, Apple Pay or Google Pay
Secured by Stripe
Keeps compounding
Turn every finished job into the next one.
04 · Get reviewed
Every paid job wins the next one.
The moment a payment clears, when the customer is happiest, Plinth thanks them and asks for the Google review. Reviews are what the next homeowner sees. And the customers you already earned come back: the quote that went cold, the job from two winters ago.
- A review ask after every paid job
- Sent automatically, when they’re happiest
- Cold quotes followed up, politely
- Past customers brought back for the next job
- Thanks for trusting Summit Plumbing & Heating with your home! If we did right by you, a quick Google review helps neighbors find us.
- Done — 5 stars. Thanks again!
Get found
Get found by the next homeowner.
Reviews are one part of getting found. Plinth also builds you a website that books and keeps your Google profile working for you. It builds over months, not weeks.
A website built to book
No website, or one that doesn’t bring in work? We’ll build a fast one on your own domain, with the Assistant answering on every page. Optional: a one-time setup fee, then a monthly fee for hosting and upkeep.
Your Google profile, managed
We set up your Google Business Profile or take over the one you have, keep your services, hours and photos current, and reply to your reviews.
Every month
Know exactly what you’re paying for
What Plinth did for you, in jobs and reviews — and the paid jobs it caused, which is exactly how we know what to charge you. See pricing
Your dashboard · example data
38
Calls & messages you'd have missed, answered
31
Visits booked
12
Paid jobs
9
New Google reviews
Revenue we caused: $84,200 — paid jobs from calls and messages you’d have missed, and past customers our follow-up brought back. That’s the number our share is figured from, and each one is listed so you can check it.
Example data: a single-crew shop’s first 90 days. Your dashboard shows your shop’s real numbers, live from day one.
Pricing
$50/mo minimum
The AI receptionist, booking, payments and review requests, all included.
$0 on your existing customers
Anyone already on your customer list, or who’s paid you through Plinth before, costs you nothing, even when we answer a call you missed.
2% only on new customers we rescue
A call you missed, or a message you didn’t answer within 90 minutes, from someone new. Only once the job is paid.
Try Plinth: ask what your customers ask
Go ahead — tap a question a homeowner might really ask. It’s answering as our Summit Plumbing demo here; on your account it answers from your own services, prices, and hours — in seconds, day or night.
Do you handle jobs like mine?
We handle the whole plumbing-and-heating side — water heaters, leaks, drains and sewers, fixtures, plus boilers, furnaces, and no-heat calls. Tell me what's going on and I'll confirm we're your best fit — most jobs we can be out within a day or two.
How much for a new water heater?
For a standard water-heater replacement, you're generally looking at $2,000–$4,000 installed — the spread comes down to tank size and whether you go standard tank or tankless. Once the tech sees your setup you'll get a firm number before any work starts, and the estimate's free. Want me to get someone out to take a look?
I need someone out here ASAP!
Let's move. If it's a burst pipe or bad leak, shut your main water valve — usually in the basement near where the line comes in — to stop the flooding while we head out. We hold same-day emergency slots; I can get a tech there this afternoon. What's the address?
Are you licensed and insured?
Fully licensed master plumbers, plus liability and workers'-comp insurance — the tech carries copies if you'd like to see them. Our work's backed by a workmanship warranty too, so you're covered after the job's done. Want me to find you a time?
It's 11 at night — is anyone even open?
I'm here 24/7 — no voicemail, no waiting till morning. For after-hours emergencies like burst pipes or no heat we've got an on-call tech; otherwise I'll book the first slot tomorrow and text a confirmation tonight. What's going on?
Do you charge just to come look?
No charge — estimates are free, no obligation. For most jobs the tech diagnoses and gives you a firm price on the spot, so you know exactly where you stand before any work starts. Want me to grab you a time?
Do you even cover my area?
Give me your town or ZIP and I'll confirm right away — we cover the metro and most surrounding towns. If you're just outside our range, I'll tell you honestly and point you toward someone reputable. Where are you?
Example responses, shown for the demo. The live assistant answers from your real services, hours, and prices — and books the appointment.
Straight answers
Questions contractors ask
How is this different from an answering service?
An answering service takes a message. The Plinth Assistant closes the loop. It answers intelligently in your name, collects the job details — what's wrong, where, how urgent — books the inspection on your calendar, collects the payment when the work's done, asks for the Google review that wins the next job — one system doing the whole job, not a person reading from a script.
Will the Plinth Assistant sound robotic to my customers?
No — it answers in your business's name, in plain language, with the intelligence to read what the customer actually needs — none of the scripts or phone-tree menus people hate. Every conversation lives in your dashboard, and you can read or take over any thread at any time.
How will the Plinth Assistant know how to answer questions about my business?
You teach it in a few minutes — and it never makes anything up. In setup you give it your services, hours, service area, and any details you want it to share — you can even import them straight from your existing website. It answers from your facts and books the inspection for anything it shouldn't answer. As real questions come in, it drafts new answers for you to approve, so it gets sharper over time — always with you in control.
Will it quote prices I didn't approve?
No — it never throws out a number you didn't authorize. Its job is to book the inspection and leave the pricing to you. If you choose to share rough ranges, it relays only the ranges you wrote — never a firm quote, never a figure you didn't set.
What happens when it can't answer something?
It hands off instead of guessing. The thread gets flagged, you get a text on your cell with a link straight to the conversation, and you reply from your business number with the full history in front of you. Hand it back to the Plinth Assistant whenever you're done.
What if a customer just wants to talk to a real person?
Then it gets you — no fighting a bot. If a customer asks for a human (or the Assistant senses it's out of its depth), it flags the thread and texts your cell so you can jump in. It's honest that it's an assistant when asked, and it never pretends to be you.
Does the Plinth Assistant answer phone calls too?
Yes — it answers the phone the same way it answers texts and web inquiries: instantly, day or night. Every way a customer reaches you — call, text, and web — covered around the clock, always in your business's name.
What if it tries to book me when I'm slammed or already on a job?
It books around what's actually on your calendar. Connect your Google or Outlook calendar and it reads your real busy times, so it only offers slots you're truly free for — it never double-books you. Set your working hours and how far out it can schedule, flip on “on a job” to pause new bookings, and every appointment lands on your calendar with a confirmation text to the customer.
Where does the money go when a customer pays?
Straight to your own account — Plinth never holds your money. Payments run through your own connected account, so the funds land with you, not us. You share a small piece only on the jobs Plinth actually caused, and only after the customer pays — everything else is 100% yours.
What about leads that don't book right away?
It follows up so they don't fall through the cracks. Cold leads and quotes that went quiet get a polite, automatic nudge, and past customers get a check-in when it's time — reviving work from people you've already earned, without you lifting a finger.
Can Plinth help more homeowners find me?
Yes — that's the other half of what it does. If you need one, we'll build you a website on your own domain that books jobs, for a one-time setup fee plus a monthly hosting fee. We manage your Google Business Profile: set it up or take over the one you have, keep it current, and reply to your reviews. And every paid job ends with a request for a Google review. Reviews and a strong profile build over months, not weeks.
What if I already use ServiceTitan, Jobber, or Housecall Pro?
Keep using them — Plinth doesn't replace them, and doesn't need to plug into them. Tools like those run your jobs and scheduling once work is sold, and most of them now answer the phone too — perfectly well. The difference is scope and cost: they run the work once it’s sold, and their AI usually costs the same in a month it books you nothing. Plinth does four things around that work — answers the lead, books it, collects the payment, and turns the finished job into the Google review that wins the next one — and its share applies only to jobs it wins you. Different jobs, so they run side by side.
Do my crew or office need to learn new software?
No. Your crew changes nothing about how they work. You get one dashboard for leads, conversations, appointments, and payments — and every message goes out from your business number, not ours.
Is my customers' information safe?
Yes — it's your data, kept secure, and you can delete it anytime. Conversations and customer details are stored securely and used only to run your account — never sold or shared. You own it, and a customer's data can be permanently deleted whenever you need.
How long does setup take?
Minutes. Tell us your business name, service area, and the cell number to reach you on, and Plinth starts answering the same day — nothing to install.
What does it cost?
$50/month as a minimum, or a small share of the jobs Plinth causes if that’s more — never both. The share is charged only once the job is paid. The share applies only to new customers Plinth rescued or found for you — never to your existing customers (anyone already on your customer list, or who’s paid you through Plinth before), even when we answer a call you missed — so a month where we win you work costs you the share and nothing else. Month-to-month, no long-term contract. See how our pricing works at joinplinth.com/pricing.
Win more jobs from the leads you already get.
Plinth starts answering the day you set it up.
- Month-to-month, no contract
- Keep your own phone number
- No new software for your crew
- You see and control every conversation
- Fast payments direct to your account
Only need to get paid? Plinth Pay is $25/month.