For concrete & masonry contractors
The AI receptionist for concrete & masonry contractors
The front steps have been sinking all spring, and this Saturday the homeowner finally decides to deal with it — the cracked driveway too. They message three contractors from the porch. The season’s pour schedule fills fast, and the first company to answer and book the estimate is usually the one that pours it.
Plinth answers in seconds — evenings and weekends included — books the estimate on your calendar, collects the payment, and asks for the Google review the moment it’s paid.
Set up in minutes. No new software for your crew to learn.
Example conversation
New text · your concrete & masonry line
Answered
- Our driveway is cracked all over — can it be repaired or does it need replacing?
- Depends what’s going on underneath — that’s exactly what the estimate is for. What’s your address, and does this week work?
Answers from your own services, hours, and service area — and hands the thread to you the moment it’s unsure.
Why answering first wins
The weather sets the schedule — the calendar wins the job
Concrete season is finite: the estimates you book in spring become the driveways and patios you pour all summer. Every inquiry that goes unanswered on a Saturday is a slot on someone else’s schedule. Plinth answers the moment it lands, scopes the job with the right questions, and books the estimate while the other bids are still sitting in voicemail.
What it handles for a concrete & masonry shop
- Driveway, patio, and walkway estimate requests — booked onto your real calendar with a confirmation
- Repair-vs-replace questions — steered to the estimate without ever quoting a number you didn’t approve
- Steps, retaining walls, and brick or stone work — answered from the services you actually offer
- Stamped and decorative finish questions — from your own offerings, with specifics saved for the visit
- Scheduling and weather questions — honest answers from your availability, never a promise you didn’t make
- Quotes that went quiet — a polite follow-up until they book or say no, and a win-back check-in for past customers when it’s time
See it answer
What it says when a homeowner texts you
How much does a new patio run?
It depends on size and finish, so we don’t quote sight-unseen — the estimate is how you get an honest number. Want me to set one up?
Do you rebuild brick front steps?
We do — that’s right in our wheelhouse. I can set up an estimate. Would Thursday morning or Saturday work?
Example responses, shown for the demo. The live assistant answers from your real services, hours, and service area — and books the visit on your actual calendar. It never quotes a price you didn’t approve.
The Plinth standard
Month-to-month, with the $50/month minimum credited against our share. No borrowed case studies — here’s the standard every account is held to from day one.
Want to see it on your own leads? Book a demo and we’ll walk you through it on a real example shop.
- < 60 sec
- Target reply to every call, text and web chat
- 24/7
- Booked on your real calendar — nights, weekends, holidays
- Tap to pay
- Deposit or balance — card, wallet or bank
- Every job
- Asked for a Google review once it’s paid
Paying is effortless
A deposit up front, the balance when the work’s done — card, Apple Pay, Google Pay, or bank, in a couple of taps. The money lands in your own account; Plinth never holds it.
Reviews that compound
The moment a job is paid, Plinth asks for the Google review — the one moment the customer is happiest. That reputation is what makes you the answer the next homeowner finds.
Past customers come back
The quote that went quiet and the customer from two winters ago get a polite, automatic follow-up — turning people you’ve already earned into the next booked job.
Straight answers
Questions concrete and masonry companies ask
How will it know how to answer concrete and masonry questions?
You teach it your business in minutes — and it never makes anything up. In setup you give it your services (flatwork, steps, walls, decorative finishes), your service area, and hours — you can even import them straight from your website. It answers from your facts and books the estimate for anything it shouldn’t answer.
Most of my leads come in on weekends — does it cover that?
Weekends are when it earns its keep. Homeowners decide on outdoor projects standing in the yard on a Saturday. Plinth answers those inquiries in seconds — calls, texts, and web — and books the estimate before Monday, when a front desk would just be catching up.
Will it quote job prices?
Never a number you didn’t approve. Its job is to book the estimate and leave the pricing to you. If you choose to share rough ranges, it relays only the ranges you wrote — never a firm quote.
I already use ServiceTitan, Housecall Pro, or Jobber — does this replace them?
No — keep them. They run the work once it’s sold; Plinth wins the customer in the first place. Those tools have added AI answering of their own by now, and it is decent — so the honest difference is scope and cost, not quality. They run the work once it’s sold. Plinth does four things around it: answers the lead, books it, collects the payment, and turns the finished job into the Google review that wins the next one — and its share applies only to jobs it wins you. Different jobs, so they run side by side with nothing for your crew to learn.
Is this an AI assistant, an AI receptionist, or a virtual receptionist?
Any of the three works, and Plinth’s is AI, not a remote person. What counts is where the conversation ends up. Concrete and masonry work starts with a site visit, so an AI assistant that just collects a phone number has stopped one step too early. This one asks what the job is, books the walk-through, and follows it through to the paid invoice.
What does it cost?
$50/month as a minimum, or a small share of the jobs Plinth causes if that’s more — never both. The share is charged only once the job is paid. If we don’t make you money, we don’t make real money. See how pricing works at joinplinth.com/pricing.
Win more Concrete & masonry jobs from the leads you already get.
Plinth starts answering the day you set it up — and it works the same for every big-ticket trade, Concrete & masonry included.
Not ready for a demo? Drop your email and we’ll keep you posted.