For roofing contractors
The AI receptionist for roofing contractors
The hail stops at 8 p.m. and there are shingles in the yard. That homeowner is filling out forms and calling every roofer in the county — and so are their neighbors. If you’re up on a roof or buried in the storm rush, the inspection goes to whoever answers first.
Plinth answers in seconds — storm nights included — books the inspection on your calendar, collects the payment, and asks for the Google review the moment it’s paid.
Set up in minutes. No new software for your crew to learn.
Example conversation
New text · your roofing line
Answered
- We just had hail come through — half my shingles are in the yard.
- Sorry you’re dealing with that — let’s get you an inspection right away. What’s the address, and is tomorrow morning or afternoon better?
Answers from your own services, hours, and service area — and hands the thread to you the moment it’s unsure.
Why answering first wins
One storm, every phone in the county ringing at once
Roofing demand doesn’t trickle — it hits all at once, the night the storm passes, when every homeowner on the block wants an inspection and every roofer’s line is jammed. The first company to answer and book usually wins the roof. Plinth answers every inquiry the second it lands, books the inspection, and keeps answering when the rush would have buried a front desk.
What it handles for a roofing company
- The post-storm flood of inspection requests — every single one answered in seconds and booked, even when dozens land the same evening
- Leak triage — “there’s a water spot spreading on the ceiling” treated as urgent and scoped with the right questions
- “Will insurance cover this?” — books the inspection and leaves the claim specifics to you; it never plays adjuster
- Repair-vs-replace questions — steered to the inspection without ever quoting a number you didn’t approve
- The small stuff — service-area checks, “are you licensed and insured?”, gutters and add-ons from your actual services
- Quotes that went quiet — a polite follow-up until they book or say no, and a win-back check-in for past customers when it’s time
See it answer
What it says when a homeowner texts you
How much does a full roof replacement run?
It depends on the roof, so we don’t quote sight-unseen — the inspection is how you get an honest number. Want me to set one up this week?
There’s a water stain spreading on my ceiling.
Let’s not let that sit — I can get someone out to find the source. Is anyone home tomorrow morning?
Example responses, shown for the demo. The live assistant answers from your real services, hours, and service area — and books the visit on your actual calendar. It never quotes a price you didn’t approve.
The Plinth standard
Month-to-month, with the $50/month minimum credited against our share. No borrowed case studies — here’s the standard every account is held to from day one.
Want to see it on your own leads? Book a demo and we’ll walk you through it on a real example shop.
- < 60 sec
- Target reply to every call, text and web chat
- 24/7
- Booked on your real calendar — nights, weekends, holidays
- Tap to pay
- Deposit or balance — card, wallet or bank
- Every job
- Asked for a Google review once it’s paid
Paying is effortless
A deposit up front, the balance when the work’s done — card, Apple Pay, Google Pay, or bank, in a couple of taps. The money lands in your own account; Plinth never holds it.
Reviews that compound
The moment a job is paid, Plinth asks for the Google review — the one moment the customer is happiest. That reputation is what makes you the answer the next homeowner finds.
Past customers come back
The quote that went quiet and the customer from two winters ago get a polite, automatic follow-up — turning people you’ve already earned into the next booked job.
Straight answers
Questions roofers ask
How will it know how to answer roofing questions?
You teach it your business in minutes — and it never makes anything up. In setup you give it your services (asphalt, metal, flat, repairs, gutters), your service area, and hours — you can even import them straight from your website. It answers from your facts and books the inspection for anything it shouldn’t answer.
What happens when a storm floods me with calls?
It answers all of them — at once. There’s no hold queue and no voicemail. Every call, text, and web inquiry gets answered in seconds, even when dozens land the same evening — and every booking goes onto your real calendar, so the rush never double-books you.
Will it quote roof prices or talk insurance numbers?
Never a number you didn’t approve — and it never plays insurance adjuster. Its job is to book the inspection and leave pricing and claim specifics to you. If you choose to share rough ranges, it relays only the ranges you wrote.
I already use ServiceTitan, Housecall Pro, or Jobber — does this replace them?
No — keep them. They run the work once it’s sold; Plinth wins the customer in the first place. Those tools have added AI answering of their own by now, and it is decent — so the honest difference is scope and cost, not quality. They run the work once it’s sold. Plinth does four things around it: answers the lead, books it, collects the payment, and turns the finished job into the Google review that wins the next one — and its share applies only to jobs it wins you. Different jobs, so they run side by side with nothing for your crew to learn.
Is this an AI assistant, an AI receptionist, or a virtual receptionist?
Same system, whichever of the three you searched for — and it’s AI, so it answers at 2 a.m. without a shift change. After a storm the label matters a lot less than the throughput: every one of the forty calls that arrive that afternoon gets answered, gets asked about the leak, and gets on the schedule before the homeowner works down to the next roofer on their list.
What does it cost?
$50/month as a minimum, or a small share of the jobs Plinth causes if that’s more — never both. The share is charged only once the job is paid. If we don’t make you money, we don’t make real money. See how pricing works at joinplinth.com/pricing.
Win more Roofing jobs from the leads you already get.
Plinth starts answering the day you set it up — and it works the same for every big-ticket trade, Roofing included.
Not ready for a demo? Drop your email and we’ll keep you posted.