Pricing
We get paid when
you get paid.
A small share of the revenue Plinth actually generates for you, over a monthly minimum that our share is credited against — so you pay one or the other, never both. Do enough business through Plinth and the subscription disappears entirely. If we don’t make you money, we don’t make real money. No retainers for clicks you can’t bank.
Example month
Your Plinth bill
4 jobs from your own customers
$6,000 each · no fee, even if we answered
$0
2 jobs Plinth rescued
$6,000 each · 2%, once they're paid
$240
$50 monthly minimum
Credited against the share — you never pay both
$0
You pay this month
$240
One bill, not two. A share only on jobs we cause.
A monthly minimum — not an extra bill
From $50/month, and it is a floor rather than an addition: every dollar of our share is credited straight back against it. In a month where we earn that much from your results, your subscription is $0. You pay the minimum or our share — whichever is greater, never both.
A small share, only on jobs we cause
2% on a new customer we rescue — a call you missed, or a message you didn’t answer within 90 minutes, from someone new. Nothing on your existing customers — anyone already on your customer list, or who’s paid you through Plinth — even when we answer a call you missed. You pay only Stripe's own processing fee. Charged only once the job is paid, however they pay.
An optional website built to book
Add a fast, search-optimized website on your own domain — built to convert visitors into booked jobs and feed the rest of the engine. Available as an add-on.
Plans start at a $50/month minimum, and our share is credited against it — so a busy month costs you the share and nothing else. The rates are the same for every contractor; on a quick call we’ll walk you through how they’d apply to your jobs — no surprises, nothing buried in fine print.
A note on commitment: No long-term contract. Plinth is month-to-month — we earn your business every month by answering, booking, and getting you paid, so you can cancel anytime. We’ll walk you through the full terms with you before you start.
Your $50/month minimum is credited against our share, so on the job below the share is what you pay — the subscription is already covered by it. What changes from one job to the next is a single thing — what Plinth did to get it:
Existing customer · no fee
A $6,000 job from an existing customer
- Plinth's cut
- Nothing — even if we answered the call you missed.
- $0
- You keep
- All of the $6,000 is yours, less only the processor's fee.
- $6,000
Rescued · 2%
A $6,000 job from a new customer you missed
- Plinth's share (2%)
- Only because we answered when you couldn't — and only once the job is paid.
- $120
- You keep
- The rest of the $6,000 is yours.
- $5,880
Those are the rates — the same for every contractor, nothing set on a call and nothing buried in fine print. Each applies only to that kind of job, and only once the job is paid.
How your customer pays is their choice, and it changes only the processor’s fee — not Plinth’s. Bank transfer runs about $5 flat — the cheapest option on a big job, and the one Plinth offers first. Paying by card carries the standard ~2.9% (the same with any processor) — that’s never a Plinth fee.
What counts as a job we caused?
Counts
- Rescued (2%): a missed call, or a message you didn’t answer within 90 minutes, from someone new
- Won back (2%): a past customer our follow-up brought back
Only once the job is paid.
Never counts
- Calls you pick up and messages you answer in time
- Existing customers — anyone already on your customer list, or who’s paid you through Plinth — even when we answer a call you missed, unless our follow-up brought them back
- Work you take yourself, like a referral
- Your own website, or a Google profile you already had
Bill them through Plinth and it takes nothing.
Check every one: your dashboard lists each counted job and what it was worth.
Run your numbers
What are missed calls costing you?
Move the sliders to match your shop. You’ll see the work slipping away every month — and how little it costs to win it back.
On a job, driving, after hours — the ones that go to voicemail or sit unanswered.
Your estimate — about 1 in 4.
Every Month
Work you're losing to missed calls: $19,500 a month. Plinth wins it back for $390. You keep $19,110.
Work you’re losing to missed calls
$19,500/mo
About 3.3 paid jobs a month — $234,000 a year.
What Plinth costs to win it back
2% of the jobs it wins you, charged only once the job is paid. Your $50 minimum is already covered.
$390
You keep
$19,110
$49 back for every $1 you pay Plinth.
Your numbers, not a promise: the calculator only multiplies what you set. It counts only jobs from calls and messages you’d have missed — your existing customers cost nothing. The card or bank processing fee (about $5 by bank, ~2.9% by card) is Stripe’s, the same with any processor, and not included here.
What’s included
One system — not five subscriptions stitched together. Every plan includes:
- The Plinth Assistant — answers every text, call, and web inquiry in seconds, 24/7
- Instant booking onto your calendar + confirmation texts
- Full conversation history — read any transcript, take over a thread in one tap, and hand it back to the Assistant when you're done
- Fast payment collection on big-ticket jobs — card, Apple/Google Pay, bank transfer, or a pay-by-text link, with deposits and automatic reminders
- Automatic Google review requests the moment a job is paid
- Win-back follow-up on cold leads and past customers
- Get-found tools: a schema-rich web page for your business that search engines and AI answers can read
- One dashboard for every lead, booking, payment and new review — plus the exact list of jobs our share applies to
Every account gets all of it. The website on your own domain is the only add-on.
One system, not five
What you’d spend stitching it together
Do what Plinth does on your own and you’re paying an answering service to take messages, someone to call back and book the job, and a reviews tool to ask for the review — three bills and three logins. Plinth runs all of it in one system.
| What has to happen | On your own, that’s… | Typical cost on your own | Plinth |
|---|---|---|---|
| Answer every lead in seconds, day or night | an answering service | ~$300–$600/mo | Included |
| Book the job and follow up with each customer | office staff | ~$2,000–$4,000/mo | Included |
| Ask for the Google review at the right moment | a reviews tool | ~$100–$300/mo | Included |
| What you’d spend stitching it together | ~$2,400–$4,900/mo | $50/mominimum, or a share of jobs we cause if that’s more |
Costs are typical standalone-vendor ranges, not a Plinth quote. Card and bank processing fees are the same either way — Stripe’s own fee, never a Plinth one.
Full comparisons: vs. an answering service · vs. hiring office staff · vs. a marketing agency
Why we price this way
A marketing agency bills you whether or not the phone rings. An answering service bills per call. Plinth’s share applies only to jobs it wins you, once they’re paid — and every one is listed in your dashboard, so you can check it.
Pricing questions
- How much does Plinth's AI receptionist cost?
- $50/month as a minimum, or a small share of the jobs Plinth causes if that's more — never both. The share is 2% on a job Plinth rescued (a call you missed, or a message you didn't answer within 90 minutes, from someone new). It's charged only once the job is paid.
- Do I pay anything on my existing customers?
- No. Anyone already on your customer list, or who’s paid you through Plinth, costs you nothing, even when we answer a call you missed. The same goes for calls you pick up, messages you answer in time, and work you take yourself, like a referral. Bill them through Plinth and Plinth takes nothing — you pay only the processor's own fee. The one exception: a past customer our follow-up brings back counts as rescued (2%), because we brought them back.
- What if Plinth doesn't bring me anything in a month?
- You pay the $50/month minimum and nothing else. Any share Plinth earns is credited against that minimum, so a month with rescued jobs costs you the share alone.
- Is there a contract?
- No long-term contract. Plinth is month-to-month, and you can cancel anytime.
- When is the share charged?
- Only once the job is paid — nothing is charged when a job is merely booked. If you collect the payment yourself (cash, check, your own card reader), the same share appears on your next invoice instead.
- What about card fees?
- How your customer pays changes only the processor's fee, never Plinth's. Bank transfer runs about $5 flat; card is the standard ~2.9%, the same with any processor.
Want your exact numbers?
Book a 15-minute walkthrough and we’ll show you the product on a real example shop and run the numbers with your own calls and jobs — the same rates as above, with no surprises.